How CMOs Can Revitalize Personalization for Future Growth

Personalization is proven to drive commercial outcomes, yet according to the Gartner 2025 CMO Spend Survey, it reveals a hidden challenge: more than half of customers encounter decision-making pitfalls in their purchase journey. At these moments, traditional personalization flips from helpful to harmful, engendering feelings of doubt or overwhelm, leading to delayed purchases and regret. In this complimentary Gartner marketing webinar, a Gartner expert shares how CMOs and marketing leaders can overcome this challenge by adopting a new north star vision for personalization not only to drive growth, but to empower customers with confidence at critical journey transition points. Learn actionable tactics to overcome the pitfalls that stall purchase decisions and unlock the value of personalization for everyone, enhancing customer understanding and marketing execution. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Identify and address the hidden decision-making pitfalls that undermine personalization ROI

• Design course-changing personalization experiences that build customer confidence and accelerate purchase decisions

• Apply active personalization tactics to co-create experiences with your customers for lasting impact

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