Gartner helped Discover Bank in driving strategic rebranding and digital innovation to expand market presence and enhance customer engagement.
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Client Story
Transforming Brand Perception and Market Strategy
Mission Critical Priority
Discover Bank's CMO wanted to pursue strategic rebranding to enhance its identity as a banking company rather than just a credit card company.
How Gartner helped
The client worked with Gartner analysts and Executive Partner (EP) to review their performance marketing plan and create compelling go-to-market strategy for their new and innovative banking product.
Business impact
Enhanced differentiation in the banking market, boosted customer engagement, and validated strategy using a test-and-learn approach.
Industry
Financial Services
Revenue
$20B+
Employees
21,000+
