The Chief Marketing Officer Journal

Stay up to date on the latest trends impacting your marketing function and best practices from the world’s top organizations.

3Q25

Use Customer Understanding as Your North Star Amid Disruption

Customer understanding is the new North Star for CMOs, guiding strategy alignment with real customer needs. In today’s rapidly evolving market, this alignment is essential for building trust, loyalty, and driving sustainable growth.

The latest edition of the Chief Marketing Officer Journal explores how deep customer insights go beyond traditional metrics to fuel innovation and resilience.

Download the latest Chief Marketing Officer Journal to:

  • Uncover how customer understanding drives trust and loyalty
  • See why deep insights outperform traditional metrics
  • Learn how top CMOs anticipate and adapt to customer needs

Download the 3Q25 CMO Journal

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