Client Story

Optimizing Digital Strategy to Meet Customer Preferences

Gartner helped Belle Tire revamp their digital strategy and stay ahead of emerging trends to meet customer needs.

Mission-critical priority

The CMO of Belle Tire needed to evolve their marketing strategy to meet customers' needs in both on and offline channels.

How Gartner helped

Leveraged the Gartner Digital IQ Index to understand capability gaps and the Catalytic Marketing Framework to revolutionize how Belle Tire engages with customers. 

Business impact

Developed a catalytic marketing approach and evolved their digital strategy to meet consumer preferences and deliver growth.   

Industry

Industry

Retail


Revenue

Revenue

Approx. $400M


Employees

Employees

< 2,500

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