How CMOs Can Develop an AI Strategy for Marketing

In today’s highly competitive business landscape, generative AI (GenAI) is rapidly transforming marketing. According to Gartner, nearly 70% of enterprise marketers are already experimenting with or planning to implement GenAI in the next six months, outpacing other business functions. However, despite being early adopters, Chief Marketing Officers (CMOs) still struggle to identify business value beyond obvious use cases like operational efficiency. While AI has been used in business for years, GenAI is a new frontier with no proven best practices. Early adopters in marketing are learning through trial and error, often within critical business functions. The real challenge is moving beyond productivity gains to harness GenAI for meaningful, impactful results. Achieving this shift requires new processes, tools, skills and mindsets. Join this complimentary Gartner marketing webinar as a Gartner expert shares how to refine your strategic roadmap for GenAI and position marketing as a growth driver. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Learn how to move beyond operational efficiency and uncover GenAI applications that drive real business value in marketing

• Gain practical insights on developing the processes, tools and skills needed to successfully integrate GenAI into your marketing strategy

• Discover actionable steps and best practices to position marketing as a growth driver and maximize GenAI’s impact on your organization

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.