Martech Trends for 2025 & Beyond: CMOs, Increase Your Stack Impact in the AI Age

Nearly half of all marketing technology leaders face ongoing pressure from leadership to reduce their martech budgets. Coupled with increasing technology contract costs along with emerging AI agent and gen AI expenses, CMOs are under immense pressure to deliver the highest returns from a limited budget. 

Join this complimentary marketing webinar as a Gartner expert shares key findings from The Gartner 2025 Marketing Technology survey. You’ll learn how CMOs can adopt effective martech enablement, and get stack management best practices to maximize returns. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.

• Learn what drives high martech stack performance and business impact 

• Set up an effective collaboration zone with IT to improve martech ROI 

• Explore winning approaches to marketing technology architecture and deployment
  
  

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.