Emerging Market Quadrant for AI Agents for Marketing — Established Vendors

• Distinguish between assistive AI tools and autonomous AI agents when evaluating vendors

• Map human-led workflows to identify where agentic automation delivers measurable value

• Design governance models that ensure secure, compliant AI agent deployment

This webinar is designed for CMOs, marketing operations leaders and digital transformation strategists looking to leverage AI agents for greater marketing efficiency and effectiveness. Learn how autonomous and semiautonomous AI agents can streamline complex workflows, reduce manual effort, accelerate campaign execution and enhance customer experiences.

The session will address vendor selection, integration complexity and governance considerations, while providing practical guidance on mapping use cases to agent capabilities. Leave with actionable steps for deploying AI-driven automation while maintaining compliance and reliability. Join us to explore the impact of AI agents on marketing, understand how they can automate processes and prepare your organization for the latest developments in agentic technology.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.