Client Story

Driving Customer Centricity Through Buyer Journey Mapping

Gartner helped Eaton develop customer-centric marketing campaigns through buyer journey mapping.

Mission Critical Priority

The Director of Commercial Operations and Technology at Eaton needed to validate buyer journey mapping to understand diverse buying groups and create customer-centric content.

How Gartner helped

Addressed pain points, refined sales stages, tailored marketing content, and reshaped campaign strategies using Gartner Buyer Journey Mapping.

Business impact

Gained new perspectives for confident decision-making and developed customer-centric campaigns and content.

Industry

Industry

Manufacturing


Revenue

Revenue

$20B+


Employees

Employees

92,000+

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