Gartner helped Eaton develop customer-centric marketing campaigns through buyer journey mapping.
Client Story
Gartner helped Eaton develop customer-centric marketing campaigns through buyer journey mapping.
The Director of Commercial Operations and Technology at Eaton needed to validate buyer journey mapping to understand diverse buying groups and create customer-centric content.
Addressed pain points, refined sales stages, tailored marketing content, and reshaped campaign strategies using Gartner Buyer Journey Mapping.
Gained new perspectives for confident decision-making and developed customer-centric campaigns and content.
Manufacturing
$20B+
92,000+