Gartner helped AES in developing a strategic marketing function that aligns leadership and commercial objectives, demonstrating marketing's value to propel growth in the energy sector.
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Client Story
Building a Strategic Marketing Function to Drive Growth
Mission Critical Priority
The CMO at AES Corporation sought to create a strategic marketing function that complemented their commercial teams and aligned with both leadership and commercial objectives.
How Gartner helped
The client worked with a Gartner Executive Partner (EP) to align leadership with marketing goals, define roles, and devise strategies to attract top talent for key marketing positions and utilized Gartner research for insights into the latest marketing trends and strategies.
Business impact
Aligned their strategic marketing function with growth objectives, demonstrated marketing's value through strategic planning to position the company as a preferred provider, and attracted top talent to ensure impactful and sustainable marketing execution, driving future growth.
Industry
Energy
Revenue
$12B+
Employees
9,600
