Gartner assisted Dow in transforming their marketing organization by building a strong team, leveraging strategic tools, and implementing data-driven decisions to enhance market impact and efficiency.
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Client Story
Driving Marketing Excellence and Strategic Transformation
Mission Critical Priority
Dow's Global Marketing Director aimed to build a strong marketing team with the right talent and processes, enhancing skills and improving capabilities organization-wide.
How Gartner helped
The client used the Gartner B2B Marketing Score, frameworks and research including the Gartner Voice of Marketing to identify challenges, gather insights, and validate marketing solutions.
Business impact
Improved decision-making by addressing gaps and opportunities and enhanced team capabilities through consistent methods and skill development.
Industry
Manufacturing
Revenue
$44B+
Employees
35,000+
