How CMOs Design a World-Class Marketing Organization

As generative AI (GenAI) takes hold, marketing once again must transform at a massive pace. Marketers must become prompt engineers, technologists and strategists and still meet today’s business demands. Chief marketing officers (CMOs) must not only create value, but prove and communicate marketing’s value on a continual basis to keep up. Business growth goals require resource and cost optimization, even as CMOs are asked to accept more functional responsibilities. Current marketing organizations have capability gaps that are barriers to growth, and if CMOs do not address this change, their marketing organizations will get caught in a downward vortex that will be too hard to fix. Join this complimentary Gartner marketing webinar as a Gartner expert explores how CMOs must reinvent their marketing organizations from top to bottom to build a world-class marketing organization. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Understand why CMOs must reinvent the marketing function 

• Identify the 15 decisions CMOs must make ahead of restructuring the marketing org

• Devise an organizational design strategy and plan that always starts with why

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.