Insights from Gartner’s 2026 Marketing Predictions: Take Control of Marketing’s AI Future

What you’ll learn

AI is transforming marketing faster than most organizations can adapt. Gartner’s 2026 predictions reveal how persistent AI agents and GenAI-driven personal tech will collapse traditional channels, reshape campaign execution and demand new approaches to data, content and organizational design. CMOs must balance experimentation with accountability — delivering measurable results while building trust in an AI-driven world. This session provides actionable guidance to help marketing leaders prepare for disruption and secure brand relevance.

• How to prepare marketing organizations for agentic systems with robust data, content and context governance.

• Strategies to protect brand authenticity and maintain trust as AI reshapes search and social visibility.

• Practical steps for adopting composable organizational structures and transparent AI-driven engagement policies.

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