CMOs, Prove the Value of Marketing to the C-Suite

Along the road to effectively demonstrate the value marketing brings to the organization, there are many stumbling blocks. Some conventional and limiting thought can contribute to the difficulty and stakeholders can often undermine headline metrics. Join this complimentary Gartner marketing webinar as a Gartner expert talks about how the Gartner CMO Playbook works and get answers to four key questions. Why is proving value consistently a challenge? What will shift people to care about marketing contributions? How can I overcome resistance and when will this approach expand my C-suite influence? You will walk away from this session with answers to these vital questions and recommended actions to help you achieve your goals. 

• Identify the stakeholder archetypes that undermine headline metrics

• Understand why taking a step-by-step approach is the way to succeed

• Assess the effectiveness by monitoring early signals of success

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.