CMOs, Bridge the Gap Between Marketing Strategy and Operations

At a time when the majority of CMOs say they are being asked to do more with less, they also claim to be spending 40% of their total budget on change and transformation. Is that too much? How long will such spend be maintained and is it having an impact? These are critical questions a CMO needs to answer, and they can do so with an effective marketing operations function. CMOs must invest in the right kind of change, but over-investment can waste budgets and burn out marketers. Join this complimentary Gartner webinar as a Gartner expert will share how the right investment in a marketing operations function can help CMOs drive the right next work, prioritize the right next change and build the right culture to drive continuous improvement. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Justify your future spend on marketing operations

• Bridge enterprise strategy and marketing execution

• Learn how to approach the measurement of marketing productivity
  
  

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