CMO Leadership Series: How Leading CMOs Use Trendspotting to Maximize Business Impact

Most chief marketing officers (CMOs) struggle to prove their value to CEOs and executive peers because they don’t do enough to shape overall business strategy. In fact, according to a Gartner survey 72% of business leaders say that marketing is not instrumental to business evolution. CMOs must adopt a deliberate approach to sensing and responding to trends that may impact their organizations. Join this invitation-only, complimentary marketing virtual briefing as Gartner experts discuss how to use Gartner Futures Lab’s Tapestry 2024 research to respond to the important trends that challenge or provide strategic opportunities for your business and improve your influence. Hear from a former CMO on how they would approach making an impact on overall business strategy and gain insights from peers in your field. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Identify nascent trends across seven forces, from technological to political with Gartner Tapestry of Trends research

• Work with C-suite peers to identify opportunities and mitigate risk related to the relevant trends, creating short- and long-term initiatives

• Develop a trend scouting team to support an ongoing, deliberate approach to trendspotting

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.