Strategies That Distinguish “Genius” Digital Marketing Brands

In 2025, Gartner benchmarked the digital marketing performance of more than 1,000 brands across 11 industries through its Digital IQ research — and only 3% achieved the top distinction of “Genius” brands. What sets these leaders apart isn’t just superior execution or bigger budgets, but a consistent set of internal success drivers that any CMO can replicate. In this complimentary webinar, Gartner will reveal the brands that earned top placement in the latest Gartner Digital IQ Index and unpack the strategies behind their standout performance. You’ll learn the key strategic elements these high‑performing brands have in common — and how to apply those insights to elevate your own marketing organization’s digital maturity and impact.

• Understand what differentiates “Genius” brands and the internal capabilities that drive their outperformance

• Identify the strategic marketing practices consistently used by top‑ranking Digital IQ leaders

• Apply replicable success drivers to improve your organization’s digital marketing maturity and performance

• Benchmark your efforts against leading brands to guide future investment and capability building

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.