How to Develop and Execute a Marketing Strategy That Meets Business Goals

Developing and delivering on a marketing strategy to drive profitable growth has never been easy. However, chief marketing officers (CMOs) now face mounting pressure to not only develop strategies that support business objectives, but execute them in a way that links marketing efforts to business impact. Otherwise, they risk diminishing the role and scope of marketing. Join this complimentary Gartner marketing webinar as a Gartner expert explores how CMOs can gain and sustain cross-functional alignment. You will find out how to cascade plans with clear progress metrics and adjust them based on strategy context and execution to establish what marketing needs to support. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Identify the strategic planning process for your CMO role

• Develop a strategic marketing plan that meets organizational goals

• Gain and sustain alignment on the critical business priorities that marketing will support

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.