What’s Ahead for CCOs: 2026 Spend, Structure and Priority Trends

About half of all CCOs say they don't really have what they need to meet the moment -- but this is a bit different from a typical case of tight budgets. In 2026, our data show that CCOs are being asked to deliver more for the business while also self-funding a functional transformation, as part of a broader enterprise transformation. This webinar reveals insights from the 2026 Gartner CCO Spend Survey and the 2025 Communications Future Strategic Priorities Poll, giving you a comprehensive look at the evolving priorities, budgets, structures and staffing trends shaping the year ahead. You’ll gain data backed guidance to benchmark your own decisions, strengthen your case for resources and ensure your Communications function is equipped to meet enterprise expectations in 2026.

• Learn the top priorities, challenges and strategic questions facing CCOs in 2026

• Understand key trends in Communications budgets, staffing and resource allocation

• Benchmark your function’s investments — and strengthen your case for additional resourcing

• See how leading CCOs are structuring teams and where new roles and technologies are emerging

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