Excellence in Communication Measurement and Reporting

The 2024 winner of the Gartner Marketing and Communications Awards in this category is Mastercard, for their entry 'How Mastercard Started Measuring What Matters.' They impressed the judges with their disciplined approach to managing disparate data and inconsistent reporting. By establishing a standardized methodology, they added significant value to the business. The ability to segment and analyze data maintains business engagement and offers them insight for future business decisions, not just marketing opportunities. A huge congratulations to Mastercard!

Watch their video now to learn more!

This award recognizes leaders and teams that have excelled in communications reporting by measuring and reporting business outcomes in innovative ways. Effective communications reporting is crucial to prove ROI, identify failing tactics, and guide resource allocation. 

Download our guide to improve communications reporting and measurement and:

  • Achieve quick wins, regardless of your current measurement proficiency
  • Learn best practices that drive rapid progress in communications reporting
  • Gain insights from interviews with over 30 Communications leaders

Download the Guide to Improve Communications Reporting and Measurement

Achieve quick wins in communications reporting

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    Q&A with Gartner Expert on Communications Reporting

    Gartner experts address common and pressing questions about communications reporting that are most relevant to CCOs, CMOs and other marketing and communications leaders today. Read through to navigate this ever-evolving landscape effectively.

    Communications reporting involves Comms leaders tracking and monitoring communications achievements in order for them to provide updates to key stakeholders in the business on the impact of their work.

    There are two key practices that can help Comms leaders succeed in communications reporting:

    • Use metrics purposefully: Rather than expand your metrics repertoire by adding more of the same kinds of metrics you already have, begin utilizing new metrics that serve different purposes than existing ones — and use every metric intentionally, according to its purpose.
    • Integrate measurement at all project stages: Rather than utilize measurement only at some project stages — before, during or after — incorporate it at all project stages.

    The types of metrics that Comms leaders should consider tracking and reporting on include:

    • Content output metrics
    • Content performance metrics
    • Behavioral metrics
    • Business metrics

    2024 Finalist Videos In This Category

     

    BMC Software

     

    Grant Thornton