Benchmark your manufacturing marketing spend with insights from the Annual Gartner CMO Spend Survey
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Manufacturing Marketing: 2024 Benchmarks for CMOs
Manufacturing marketing budgets decreased from 8.5% in 2023 to 6.7% of total revenue in 2024.
To achieve growth objectives, manufacturing-focused CMOs must drive increased productivity amid budget pressures. The latest Gartner CMO Spend Survey found that B2B manufacturing CMOs are in search of opportunities to maximize functional efficiency.
Download the manufacturing marketing benchmarking report to:
- Benchmark your spend across resources, channels, and programs
- Contextualize manufacturing marketing budget plans
- Discover strategies to maximize ROI in a constrained budget environment
About Manufacturing Marketing
Manufacturing marketing involves the strategic promotion and communication of industry-specific content and resources through various channels, including websites, social media, paid advertising, SEO, email marketing, video, and more. Manufacturers, suppliers, and industrial service providers utilize these mediums to attract clients, guide them through the purchasing process, and maintain their engagement.
For manufacturing-focused CMOs, mastering these strategies is crucial to effectively navigate the competitive landscape, optimize budget allocations, and drive meaningful client interactions. As B2B buyers increasingly rely on digital channels to make informed decisions, manufacturers must advance their digital marketing strategies and purchase guidance. This includes improvements in SEO, investments in site functionality, and upgrades to guided selling, positioning their companies for growth and defending against competition.
Download the manufacturing marketing benchmark report above to gain actionable insights and strategies for navigating current challenges and optimizing your marketing efforts.
Manufacturing Marketing FAQs
What is manufacturing in marketing?
Manufacturing in marketing refers to the strategic promotion and communication of manufacturing products and services to target audiences through various channels such as websites, social media, paid advertising, SEO, email marketing, and video.
How are CMOs in manufacturing marketing adapting to the shift towards digital channels?
CMOs in manufacturing marketing are adapting by investing heavily in digital channels, enhancing their SEO and content marketing strategies, and leveraging data analytics to better understand customer preferences. They are also prioritizing transparent communication on sustainability initiatives to meet the expectations of a broader range of stakeholders. This comprehensive approach ensures they remain competitive and relevant in the evolving market landscape.