A manufacturing company’s marketing function leveraged Gartner to optimize budgeting, resulting in C-level approval.
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Client Story
Optimizing the Marketing Budget to Improve Business Outcomes
Mission-critical priority
Demonstrate how marketing adds value to the organization, or face significant cuts.
How Gartner helped
Provided expert advice on an agile budgeting approach, and tools to shortlist vendors for key technology investments.
Business impact
Proved that marketing is a value-add, increasing the board’s confidence and securing a 12% budget increase.
Industry
Manufacturing
Revenue
$2 Billion
Employees
6,000+
