Benchmark your healthcare marketing spend with insights from the Annual Gartner CMO Spend Survey
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Healthcare Marketing: 2024 Benchmarks for CMOs
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Healthcare marketing budgets have fallen from 9.6% of total revenue in 2023 to only 7.2% in 2024.
To achieve growth objectives, healthcare-focused CMOs must drive increased productivity amid budget pressures. The latest Gartner CMO Spend Survey found that healthcare CMOs are most committed to maintaining paid media activity and are reducing healthcare marketing labor spend.
Download the healthcare marketing benchmarking report to:
- Benchmark your spend across resources, channels, and programs
- Contextualize healthcare marketing budget plans
- Discover strategies to maximize ROI in a constrained budget environment
About Healthcare Marketing
Healthcare marketing involves the strategic outreach and communication of patient-centric content and resources through various channels, including websites, social media, paid advertising, SEO, email marketing, video, and more. Healthcare providers, insurers, suppliers, advocacy groups, HDOs (Healthcare Delivery Organizations), and Pharma leaders utilize these mediums to attract healthcare consumers, guide them across the care continuum, and maintain their engagement.
For healthcare-focused CMOs, mastering these strategies is crucial to effectively navigate the competitive landscape, optimize budget allocations, and drive meaningful patient interactions.
Download the healthcare marketing benchmark report to gain actionable insights and strategies for navigating current challenges and optimizing your marketing efforts.
Healthcare Marketing FAQs
What is the concept of healthcare marketing?
The concept of healthcare marketing encompasses the comprehensive planning and execution of both digital and offline marketing efforts to effectively reach and engage new and existing patients. This strategy involves leveraging various marketing channels, such as digital marketing, content marketing, social media, SEO, email campaigns, and traditional advertising, to enhance patient care, drive growth, and generate revenue. By strategically targeting patient demographics and optimizing communication, healthcare organizations can improve patient outcomes and achieve their business objectives.
What is digital healthcare marketing?
Digital healthcare marketing is the practice of engaging today's digitally sophisticated patients and potential patients through multiple online channels. Healthcare marketers focus on key trends such as designing responsive, Google-friendly websites, implementing SEO best practices across web pages, and incorporating multimedia content. A well-crafted content marketing strategy and ensuring your healthcare business is easily accessible online are crucial components of this approach.
How to create a healthcare marketing plan?
Creating a healthcare marketing plan involves a strategic approach that drives impact and effectively communicates with business stakeholders. Successful healthcare CMOs articulate their strategic plan by sharing key highlights without overwhelming their audience. To create an impactful healthcare marketing plan, you can:
- Access a one-page Gartner marketing strategic planning template
- Explore five steps to build a comprehensive and effective marketing strategy
- Communicate your marketing strategy with precision and clarity
- Secure buy-in from stakeholders