Gartner helped Dentsply Sirona build marketing capabilities to mature marketing operations and launch a new global brand strategy.
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Client Story
Building Marketing Capabilities and Maturing MarOps
Mission-critical priority
The first ever "solo" CMO was tasked with building basic marketing capabilites of Dentsply Sirona including creating a brand strategy and maturing marketing operations.
How Gartner helped
Leveraged industry benchmarking to understand where to invest marketing budget and Gartner experts to coach marketing leadership and help shape their strategies.
Business impact
Successfully launched a global brand strategy and matured the marketing function to move from activity-based marketing to performance marketing.
Industry
Healthcare
Revenue
>$3.9 Billion
Employees
15,000
