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Chief Communications Officers can use The Gartner Communications Budget Benchmark to:
Benchmark your budget
Benchmark your organization’s spending levels and associated headcounts to your peers.
Identify opportunities
Pinpoint potential areas of overinvestment or underinvestment, and identify areas where you can adjust spend.
Plan improvements
Optimize your spend and prioritize investments aligned to strategic priorities.
With the Communications Budget Benchmark tool, you will get:
Customized Benchmark Reports
Receive immediate access to personalized reports that compare your budget and staffing allocations with those of your peers. These reports, enriched with Gartner insights and recommended resources, provide a clear understanding of your position relative to similar organizations.
Resource Allocation Analysis
Diagnose inconsistencies in resource spending within your communications function. By examining metrics such as staff, nonstaff, vendor, and agency budgets, the tool enables you to make informed decisions about reallocating funds for optimal impact.
Strategic Planning Support
Facilitate the launch of new annual or strategic planning cycles by gaining a comprehensive view of how your communications function compares to others. This information is essential for identifying areas where you can advocate for additional budget, staff, or services in the upcoming fiscal year.
Budget Defense and Reprioritization
Leverage data-driven insights to defend your current budget and reprioritize activity dollars and staff spend. This ensures that your communications function aligns with organizational goals and operates efficiently, supporting both immediate and long-term objectives.
Related Insights
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