Improve Your Team’s Communications Measurement

Latest Gartner research highlights the importance of improving communications measurement proficiency through a structured approach called the Measurement Proficiency Ladder. The study identifies four proficiency levels and provides strategies to advance from one level to the next by addressing specific barriers such as mindset, knowledge, infrastructure, and resource constraints.

Gartner recommends Communications leaders to include exposing teams to best practices, setting clear business objectives, collaborating with business partners, and balancing ambition with pragmatism. This framework aims to help Communications leaders systematically enhance their measurement capabilities and deliver greater business impact.

Use the latest Gartner Measurement Proficiency Ladder to:

• Identify your team’s measurement proficiency level
• Overcome barriers to measurement advancement
• Implement strategies that directly impact business outcomes