Strategic insights for chief communications officers to optimize budget efficiency
- Gartner client? Log in for personalized search results.
Benchmark Your Communications Budget
51% of communications leaders surveyed agree that their functions lack the necessary budget.
Communications leaders often face budget constraints that hinder their ability to adapt to a rapidly changing business landscape.
Download the latest communications budget benchmark report to:
- Analyze the communications budget trends and allocation
- Evaluate technology investments, particularly GenAI to enhance communication strategies
- Strengthen external communications by improving public relations and branding for greater success
About Communications Budget
Effectively managing communications budget is vital for Chief Communications Officers (CCOs) aiming to drive impactful results. On one hand, larger organizations anticipate budget growth, while budgets at smaller organizations face stagnant or decreasing budgets, raising concerns about their ability to resource critical work needed to prepare their functions for the future.
CCOs must navigate the complexities of communications budgets, ensuring their strategies are aligned with industry trends and organizational objectives. The Gartner budget benchmarks enable CCOs to compare communications budgets against peers, pressure-test their resourcing decisions and advocate for increased funding with executives.
Communications Budget FAQs
What is a communications budget?
A communications budget is the allocation of financial resources dedicated to an organization's internal and external communication efforts, to achieve strategic goals.
How to build an efficient communication budget?
Chief communications officers can use the Gartner 2025 Communications Budget Benchmarks to compare with industry standards, assess resourcing decisions, and advocate for necessary funding to align with strategic objectives.