Drive business results using a high-impact communications strategy example
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Communications Strategy Example: Template on a Page
47% of communications leaders struggle to show the true impact of their work on organizational objectives despite strong performance.
To drive business value, communication leaders must develop robust, business-focused communications plans that clearly define project objectives, success metrics, key audiences, core messages, and effective channels and tactics.
Download the one-page communications strategy example template to:
- Clearly define business and behavioural objectives that align with organizational goals
- Profile key audience personas and craft messages that resonate
- Demonstrate measurable business value for your communications function
About Communications Strategy Example
Today’s Chief Communications Officers (CCOs) face mounting pressure to prove how their work drives real business outcomes. Nearly half of Communications leaders struggle to demonstrate the impact of their efforts beyond traditional communications metrics. This disconnect can undermine the function’s influence and limit its contribution to organizational objectives.
A strong communications strategy planning template empowers CCOs to lead by example and bridge this gap by aligning communications initiatives with broader business goals. The most effective leaders establish themselves as business partners, set clear strategic priorities, and ensure their teams are focused on activities that deliver measurable value. By defining business and behavioral objectives, segmenting and understanding key audiences, and tailoring messages to resonate, CCOs can move beyond activity-based reporting to true outcome-driven communications.
Additionally, actionable strategies demand a disciplined approach to channel and tactic selection, as well as rigorous measurement. By setting clear KPIs and tracking progress, communications leaders can continuously optimize their approach, demonstrate value to stakeholders, and adapt to changing business needs. With the right communications strategy example, CCOs can confidently lead their teams, elevate their influence, and drive lasting impact across the organization.
Communications Strategy Example FAQs
What is an example of a communication strategy?
An example of a communication strategy is setting business and behavioral objectives, identifying key audiences, crafting tailored messages, and selecting channels and metrics. This is a proven communications strategy example for driving measurable business impact.
How do you develop a communication strategy?
To develop a communication strategy, start by understanding your organization’s goals and challenges. Research your audiences, set clear objectives, develop key messages, and choose the most effective channels. Then, leverage the Gartner template above to draft your communications strategy example.