Craft a Corporate Narrative That Aligns With Business Outcomes

Nearly all businesses are evolving, with 84% of leaders saying their company’s identity, including mission, brand and culture, must change to meet objectives. While many organizations create corporate narratives, these often fail to shift stakeholder perceptions because employees don’t use them consistently. It’s not enough just to create a corporate narrative. Chief communications officers (CCOs) must also ensure that the narrative is actively used and brought to life by developing supporting materials that empower employees to achieve their own communications goals. Join this complimentary Gartner communications webinar to learn how to craft and implement a corporate narrative that ensures your organization’s story and messaging are consistent and aligned with business outcomes. You’ll gain practical answers, research slides and recommended actions to help you achieve your goals.

• Create alignment around the company’s evolving identity and direction

• Drive corporate narrative adoption

• Use narrative as a tool to support business outcomes

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