- Gartner client? Log in for personalized search results.
Gartner Expert
Benjamin Bloom
VP Analyst, KI Leader
Benjamin Bloom is a VP, Analyst helping marketing leaders with martech stack optimization, personalization, and customer data management.
Previous experience
Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.
Professional background
Competitor Group, Director, Digital Engagement, 3 years
Mapp Digital, Senior Digital Strategist, 2 years
Wunderman, Senior Digital Strategist, 2 years
Areas of coverage
-
Marketing Technology
-
Marketing Data and Analytics
Education
B.A., Government, Cornell University
Top Issues That I Help Clients Address
How to marketers improve their marketing technology maturity?
How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?
Do marketers need a 360 degree view of the customer?
What are the martech approaches to GenAI in marketing?