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Gartner Expert
Viharika Peddi
Director Analyst
Viharika Peddi is a Director Analyst on the Technology and Service Providers (TSP) team. She advises B2B tech CEOs, start-up founders, and product marketers on their go-to-market strategies.
Previous experience
Previously served within Gartner's research engagement services department (2017-2019) before graduating from the inaugural Gartner Advisory Talent Lab in 2021.
Professional background
Gartner, Principal, Advisory, 2 years
Gartner, Research Content Specialist , 2 years
Gartner, Senior Advisory Specialist , 2 years
Areas of coverage
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Accelerate Customer Acquisition and Retention
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Improve Product Marketing Execution
Education
Indiana University - B.S. Neuroscience
Top Issues That I Help Clients Address
01
Messaging, Positioning, Storytelling, Differentiation
02
Social Media Strategy
03
Demand Generation 101
04
Customer Advocacy