Discover how Dataddo achieved accelerated growth by harnessing Gartner insights and implementing a powerful PLG strategy, resulting in a 150% increase in acquisition volume and a 400% ROI on customer lifetime value.
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Client Story
Building a scalable PLG model to boost growth and profitability
Mission-critical priority
Dataddo sought insights to support their PLG strategy and refine product pricing and messaging for new segments.
How Gartner helped
Gartner insights helped validate Dataddo's PLG strategy, accelerate marketing efforts and enable niche user segments with optimized messaging and pricing.
Business impact
New product split and pricing boosted acquisition by 150%, improved ROI with break even in six months compared to one year industry average, and 400% return on customer lifetime value.
Industry
Software Technology
Revenue
<$5M
Employees
<50
