Quick Answer: What Are the Key Responsibilities for a Product-Led Growth Leader?

Experts: David Yockelson, Jeff Chamberlain

The basic concept behind product-led growth (PLG) is simple: Your product is your best marketing and sales advocate, and usage of your product (typically in a free or freemium model) will suggest likelihood and timing of conversion to paid usage.

However, making PLG work takes more than simply making a free/freemium product available. And, for someone whose job it is to drive a PLG strategy for their company, numerous actions across a variety of functions must be put in place.

As the buzz around PLG continues to increase, organizations are putting resources in place to successfully run and manage PLG initiatives. Discover what it takes to succeed as a PLG leader.

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