DocFlow is a leading provider of software solutions for organizations, operating since 30 years. DocFlow sought the expertise of Gartner to refine their positioning strategy to align with consumer perception and expand market penetration.
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Client Story
Developing the Right Positioning Strategy to Accelerate Growth
Mission Critical Priority
Fabio Omar El Ariny, General Director, DocFlow sought support from Gartner to transition from a project-based organization to a product-based one. This required aligning the entire organization to the new strategy, improving go-to-market efforts, and staying ahead of competition by addressing customer needs.
How Gartner helped
Gartner provided the client with the expert guidance and insight needed to position the new invoice management product by reviewing their product roadmap and identifying the ideal customer profile to create product-market fit.
Business impact
By leveraging the Gartner expertise, DocFlow was able to:
Achieve a significant increase in market penetration, expanding their reach and customer base.
Experience a YoY increase of nearly 20% in SaaS sales, driving revenue growth.
Successful position as a top provider of Accounts Payable Invoice Automation solutions, gaining recognition in the market.
Industry
Software
Revenue
Approx. $50M
Employees
< 1,000
