Top performing supply chain organizations are investing in artificial intelligence and machine learning (AI/ML) to optimize their processes at more than twice the rate of low performing peers, according to a survey by Gartner, Inc. The survey also revealed that the best supply chain organizations are using productivity, rather than efficiency or cost savings, as their key focus to sustain business momentum over the next three years.

Gartner surveyed 818 supply chain practitioners across geography and industry from August through October 2023 to understand how the supply chain is adapting to changes in economic values, fostering sustainable growth, harnessing digital assets’ potential to enhance productivity, and revitalizing the workforce and network of people.

“Top performing supply chain organizations make investment decisions with a different lens than their lower performing peers,” said Ken Chadwick, VP Analyst in Gartner’s Supply Chain Practice. “Enhancing productivity is the key factor that will drive future success and the key to unlocking that productivity lies in leveraging intangible assets. We see this divide especially in the digital domain where the best organizations are far ahead in optimizing their supply chain data with AI/ML applications to unlock value.”

In the survey, organizations were scored across five key metrics measuring business and people outcomes to determine their performance level. Among the key findings, the data showed that high-performing organizations are far ahead in automating and/or optimizing processes that utilize supply chain data using AI/ML (see Figure 1). “High performers” were those reporting performance that exceeded expectations over the last 12 months across the five measurements in supply chain outcomes.

Supply Chains Must Extract Value from Intangible Assets

The divide between high and low performers in optimizing processes with AI/ML hints at a deeper rift in strategy among organizations. Top performers increasingly prioritize extracting value from their digital assets to drive productivity, rather than making digital investments to achieve efficiencies such as cost savings.

Among the top five digital investments expected to deliver value, high performers are farther along in implementation across the board. These include (high performing vs. low performing organizations):

• Partner with IT to establish unbreachable data security mechanisms (74% vs. 61%)
• Create ethical and binding data privacy frameworks for use of customer data (68% vs. 50%)
• Write cybersecurity measures into supplier and staff contracts (66% vs. 57%)
• Capture supply chain specific customer satisfaction data (58% vs. 40%)
• Analyze and leverage supply chain specific customer use and satisfaction data (57% vs. 35%)

“Capturing, protecting and then leveraging an organization’s data through the use of AI/ML is an example of how organizations are increasingly turning towards intangible assets to extract new sources of value,” said Chadwick. “High performing organizations are moving beyond the initial implementation stage to full adoption, resulting in better decision making that unlocks new sources of value.”

Gartner’s survey found similar trends in how top performing supply chain organizations are achieving intangible value from their people and resource investments. Chadwick noted that rapid tech advancement will drive the necessity for organizations to upskill their talent, with investments in learning and development needed to achieve the full benefits of the organization’s digital investments.

When managing resource investments, top performing organizations were far ahead in collaborating with suppliers to maintain supplier consistency and working exclusively with suppliers that have their own risk controls. These characteristics are typical of organizations that have achieved increased supplier visibility through the use of mature data and analytics capabilities.

Gartner clients can read more in: Supply Chain Executive Report: Future of Supply Chain 2024. Nonclients can learn more in the on-demand webinar: The Future of Supply Chain: Redefine Business Value for 2024 & Beyond.

About Gartner Supply Chain Symposium/Xpo
Gartner experts will discuss key issues facing the industry during Gartner Supply Chain Symposium/Xpo. The conference delivers the must-have insights, strategies and frameworks for CSCOs and supply chain leaders to drive impact within their organizations. Supply chain leaders will gather to participate in interactive and collaborative sessions, share experiences, and access the latest research to mitigate risks and strategize for long-term success.

Upcoming dates and locations for Gartner Supply Chain Symposium/Xpo include:

Orlando: May 6-8

Barcelona: June 10-12

About the Gartner Supply Chain Practice
The Gartner Supply Chain Practice provides actionable, objective insights for supply chain leaders and their teams, so they can respond to disruption and innovate for the future through leading-edge supply chain management practices. Additional information is available at https://www.gartner.com/en/supply-chain. Follow news and updates from the Gartner Supply Chain Practice on LinkedIn and X using #GartnerSC. Visit the Supply Chain Newsroom for more information and insights.