3 Ways CPOs Can Establish a More Customer-Centered Product Approach

Expert: Clifton Gilley

Many organizations recognize that customer-centered product work will more likely deliver solutions that customers value, but the transition from other approaches can be challenging. Product teams must maintain strong customer-centered practices to remain the internal “expert on the user” reputation that drives their success. Perhaps the most important role in driving customer centricity is that of the chief product officer — who oversees the teams most involved in these activities. 

Chief product officers can use these three proven methods to build a more customer-centered product approach:

• Enhancing customer engagement
• Integration of user experience (UX) and product teams
• Balancing qualitative and quantitative data

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