Expert: Clifton Gilley
Expert: Clifton Gilley
As part of product introduction and delivery, the product team must support development of a go-to-market strategy and launch the product to the market. Preparation for the positioning and launch involves ensuring that all functions of the organization — particularly marketing, sales and delivery — are aligned on the product strategy and launch objectives.
Excellence across all the activities of product introduction and delivery to the market is essential for the success of any technology product. Whether partnering internally on value, go-to-market, and pricing/packaging, or externally with an effective ecosystem of other companies, product managers must engage deeply and effectively when bringing a new product or feature to market.
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