Published: 04 February 2025
Digital marketing leaders must prioritize personalized customer experiences across marketing, digital commerce and service. Although AI-based recommendations are now standard, vendors differ in their abilities to integrate with complementary applications and leverage AI to suggest actions.
Analysts:
Jason Daigler, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Penny Gillespie, Julia Lintern
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
Narrow down the product and service criteria most important to you.
Use interactive features to customize usage scenarios based on your organization’s unique needs.
Use data to speed up provider selection and accelerate the procurement process.
We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.
We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.
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