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Gartner Expert
Alex De Fursac Gash
VP Analyst
Alex de Fursac Gash is a VP Analyst in Gartner's Marketing (GML) Research & Advisory team. He serves as the Chair of the inaugural London edition of Gartner's Marketing Symposium. He also co-authors multiple flagship research projects, including Gartner's Personalization Engine Magic Quadrant (MQ), and Gartner's CMO Spend and Multichannel Marketing Surveys.
As an Analyst, Alex supports Gartner's clients with insights and strategic guidance on a wide range of areas, including marketing and Brand strategy, performance measurement, marketing budgets and organization design. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.
Prior to joining Gartner, Alex was primarily focused on the Financial Services sector. He started his career at JPMorgan working in Capital Markets before moving into Management Consulting. With Capco and BearingPoint, he served as an expert in Financial Services and continued to serve clients across a variety of projects in the fields of retail and commercial banking, Wealth and Asset Management.
Previous experience
Prior to joining Gartner, Alex was primarily focused on the Financial Services sector. He started his career at JP Morgan working in Capital Markets before moving into Management Consulting. With Capco and BearingPoint, he served as an expert in Financial Services and continued to serve clients across a variety of projects in the fields of retail and commercial banking, Wealth and Asset Management, and Insurance.
Professional background
BearingPoint, Senior Consultant, 3 years
Capco , Senior Business Consultant, 3 years
JP Morgan, Senior Analyst, 2 years
Areas of coverage
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Digital Marketing Strategy and Execution
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Content Marketing and Management
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Customer Acquisition and Retention
Education
Master's Degree in Business Administration, ESADE Business School (Spain)
Bachelor's Degree in Politics, the University of York (U.K.)
Top Issues That I Help Clients Address
How can we differentiate our brand in the digital age of today?
What are the key elements of a great content marketing strategy?
How do we deliver more personalized marcomms that generate commercial benefit?
How can I improve our demand generation performance/SQL rates/MQL conversion rates?
How do we reconcile our multi-channel strategy with evolving customer needs in the digital age of today?