Gartner Expert

Dean Vitté

Director, Advisory

Dean Vitté is a Director-level Executive Advisor in Gartner’s Corporate Communications practice. He supports Chief Communications Officers, Senior VPs, and Heads of Communications at global enterprises, advising on a wide range of modern communications priorities. His areas of expertise include corporate narrative creation and activation; reputation management, crisis readiness, and crisis communications; media relations strategy; brand strategy, portfolio alignment, corporate brand positioning, and integrating acquired brands; ESG and sustainability communications; and content and channel strategy, including CEO visibility, LinkedIn strategy, and owned vs. earned coordination. Dean also advises on internal communications strategy, change communications, employee engagement, aligning employees to strategy and brand, manager and leadership enablement, and using storytelling and audience prioritization to drive behavior change across organizations.

Dean advises on AI in communications, helping clients navigate deepfake and misinformation risks, responsible AI adoption, and the strategic implications of AI-driven content. He regularly partners with senior leadership teams to strengthen narrative consistency, build reputation resilience, elevate executive communication, and enhance the impact of internal and external messaging. He frequently conducts document reviews, supporting leaders in refining crisis plans, communications strategies, messaging frameworks, and executive materials. Dean delivers guidance through one-on-one executive advisory calls, leadership workshops, multi-client cohorts, and webinars for audiences of 40–200+ leaders. He is also a research author, publishing work on corporate narrative alignment, sustainability, misinformation strategy, AI-related reputation risks, storytelling frameworks, and content strategy. Prior to Gartner, Dean worked in CEB’s Communications organization, supporting commercial growth, renewals, and client engagement.

Previous experience

Dean worked in CEB’s Communications organization, where he supported new business development and drove commercial performance across renewals, client engagement, and program health. He partnered with Sales and Advisory teams to strengthen member relationships, improve adoption of CEB insights, and support the growth of the Sales, Marketing, and Communications portfolios. His work included preparing executive-facing materials, supporting account strategies, contributing to product positioning, and helping clients understand the value of CEB’s research and membership model.

Professional background

CEB UK Ltd, Advisory Analyst, 3 years

CEB UK Ltd, Business Development Associate , 3 years

CEB UK Ltd, Executive Advisor, 4 years

Areas of coverage

  • Brand Management

  • Reputation Management

  • Communications Technology, Content and Channels

  • Internal Communications

  • External Communications

Education

Biomedical Sciences With Pharmacology at UCL

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Top Issues That I Help Clients Address

01

Building and activating a clear. consistent corporate narrative across complex organizations

02

Strengthening reputation resilience and crisis communications capability across the organization

03

Navigating AI and misinformation risks that directly affect brand and trust

04

Improving internal communications, employee alignment , and leader/manager communication effectiveness

05

Designing high-impact content and channel strategies that support business and brand outcomes