Client Story

Leveraging Buyer Insights to Drive Product Strategy

Discover how TELUS Digital leveraged Gartner’s expertise to refine their product positioning and better align with customer demand.

In response to evolving market dynamics and shifting customer expectations in AI, TELUS Digital engaged Gartner for expert insights on market trends, customer adoption, and emerging technologies. This collaboration helped TELUS Digital strategically refine its product positioning and gain a deeper understanding of customer needs in the CX space.

Mission-critical priority

TELUS Digital sought Gartner’s support to ensure their AI solutions were closely aligned with market demand, leveraging analyst expertise and market insights to inform their innovation.

How Gartner helped

Gartner supported the client through multiple analyst discussions to validate market assumptions, provided expert guidance to ensure their generative AI innovations aligned with real buyer needs and readiness, and delivered a range of insights that offered a comprehensive view of the competitive landscape and emerging technology trends.

Business impact

TELUS Digital refined their AI product positioning to better align with customer understanding and adoption. This enabled them to develop and execute strategies with greater confidence, ensuring their actions were targeted, effective, and positioned for optimal business outcomes.

Industry

Industry

IT Services & Consulting


Revenue

Revenue

Approx. $2B+


Employees

Employees

10,000+

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