Gartner Predicts AI-Driven Sales Enablement Will Deliver 40% Faster Sales Stage Velocity Than Traditional Enablement Methods by 2029

By 2029, sales organizations with AI-driven enablement functions will achieve 40% faster sales stage velocity than those using traditional enablement approaches, according to Gartner, Inc., a business and technology insights company. 

Findings from a Gartner survey of 227 chief sales officers (CSOs) in August and September 2025 underscore why this shift is becoming urgent. Sales organizations completed an average of four transformations in the past 12 months, making the ability to drive performance through continuous change a core requirement for CSO success. 

The survey also found that sales organizations that collaborate on enablement content with other functions, such as marketing and service, are 2.4 times more likely to achieve strong commercial growth than those that do not.

“Traditional enablement was built as a reactive support function, not as a system engineered to drive measurable seller performance,” said Shayne Jackson, VP Analyst in the Gartner Sales Practice. “As CSOs face ongoing transformation and heightened revenue pressure, enablement must become an AI‑driven function that orchestrates seller behavior in real time. Organizations that fail to make this shift will struggle to improve deal velocity and sustain growth.”

To keep pace with constant transformation and rising revenue pressure, sales leaders must:

• Move beyond static content and training to deliver in‑workflow, data‑driven guidance.

• Align enablement across sales, marketing and service to drive consistent revenue execution.

• Leverage AI and automation to scale performance through continuous transformation.

Gartner clients can read more in the report Transform Enablement to Improve Seller Performance in the AI Era.