Gartner Research

How Tech Marketing Teams Are Capitalizing on Generative AI to Improve Content Marketing

Scale and improve your content marketing operations.

Analysts: Isoke Mitchell, Alan Antin

By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated, up from less than 2% in 2022.

The rapid adoption of generative AI tools is transforming practices for product leaders across industries. The 2023 Gartner Technology and Service Provider Generative AI Survey highlights the top content-marketing use cases technology marketing teams are implementing or planning to leverage via generative AI.

Generative AI can augment existing human creative capabilities in content marketing and significantly impact tech marketers’ productivity. It works best when used as a content enablement tool that’s regulated by human oversight, helping to create, classify, share or optimize your content. 

Discover how technology marketers are unlocking the power of generative AI to improve and scale their content marketing operations.

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