Ikon is a pioneering digital farm based in Italy, specialized in crafting innovative solutions that span from web and mobile to phygital in-store installations, extended reality, and spatial computing. Facing the challenge of launching a new software platform, named Immersiva, and executing a corporate spin-off, Ikon sought Gartner support for strategic guidance and market insights.
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Client Story
Building the Value Proposition to Ensure Go-to-Market Success
Mission Critical Priority
Ikon needed to build a roadmap for their new product, Immersiva. They sought Gartner support to develop the right positioning strategy, craft effective pricing, analyze market competition, ensuring a seamless product launch.
How Gartner helped
Gartner provided Ikon with comprehensive market insights, competitive analysis, and strategic guidance. They utilised the Gartner positioning framework and analyst consultations to refine product communication strategies. The one-on-one analyst meetings helped shape a robust product roadmap and guided the spin-off process, ensuring alignment with industry best practices.
Business impact
With Gartner support, Ikon achieved significant cost and time savings in formulating their GTM strategy. The access to expert insights and tools reduced the time needed for strategic development. This preparation ensured Ikon was well-positioned for a successful product launch, ultimately optimizing their path forward.
Industry
Software
Employees
< 100
