AWS sought Gartner's support to enhance their positioning and messaging for AI-based solutions. Leveraging Gartner's insights, they developed an AI Use Case Explorer, resulting in a significant increase in website visits.
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Client Story
Harnessing the Power of AI in Product Marketing
Mission Critical Priority
Head of AI Solutions Marketing at AWS sought insights and guidance to accelerate the development of their AI based solutions.
How Gartner helped
Gartner's AI and GenAI prism analysis helped create a user-friendly tool for customers to view how they could implement AI use cases using AWS products. Their insights accelerated the development of the AI Use Case Explorer, ensuring it meets customer needs across industries and functions.
Business impact
Gartner supported the client to accelerate innovation, create an AI Use Case Explorer, and reach a difficult-to-connect audience, boosting awareness of their solutions.
Industry
Software and Technology
Revenue
Approx. $90B
Employees
> 40,000
