STAMFORD, Conn., March 12, 2026
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Gartner Announces 2026 Gartner Marketing Symposium/Xpo in London
Analysts to Discuss How CMOs Can Lead Strategically in the Age of AI
What: Gartner Marketing Symposium/Xpo 2026
When: May 11-12, 2026
Where: London, U.K.
Members of the media can register for the conference by contacting Jordan.Brackenbury@Gartner.com.
Details: In the AI era, technology and rapidly evolving customer expectations are rewriting the rules of engagement. To stay ahead, today’s CMOs must do more than respond - they must lead. At the Gartner Marketing Symposium/Xpo, marketing leaders will explore how strategic, structural and cultural transformation can unlock growth and strengthen trust in an era of constant change.
Audience and Topics: The conference is expected to feature 20+ Gartner experts and 70+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.
The conference agenda will focus on helping marketing leaders overcome their biggest challenges and tackle their most pressing priorities:
- Transform strategy, operations and analytics in an AI-driven world
- Shape the future with impactful collaboration and leadership
- Build resilient customer relations
- Advance multichannel strategy for greater impact
- Optimize the buying journey with AI, consistent data and emerging technology
- Leverage brand management as a growth driver
- Empower product marketing
Keynotes & Guest Speakers:
Gartner Opening Keynote: “Supercharging Marketing’s AI Advantage ─ Leading the Race to 2030” with Kristina LaRocca-Cerrone, VP, Advisory at Gartner and Jay Wilson, VP Analyst at Gartner
Guest Keynote: “The Business of Moving Others — Using the New Science of the Mind to Induce Behavioral Change” with Tali Sharot, University College London and MIT
Guest Keynote: “Winning Beyond The Court: The Power of Authenticity, Vulnerability and Perspective” with Dylan Alcott, Australian of the Year 2022, Disability Advocate & Wheelchair Tennis Icon
Exhibit Showcase: The Marketing Xpo onsite will bring together leading technology and service providers highlighting the next steps in sales through live demonstrations, use cases/client success stories, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.
Venue and Travel Details: Visit the conference’s website for complete venue and travel details.
Registration: Full-time journalists from editorial publications are eligible for a press pass. Please contact Jordan Brackenbury for additional details and registration requests: Jordan.Brackenbury@Gartner.com.
Social Media: Join the discussion on social media using #GartnerMKTG.
Gartner is the World Authority on AI
Gartner is an indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission-critical priorities. The independence and objectivity of Gartner insights provide clients with the confidence to make informed decisions and unlock the full potential of AI. Clients across the C-Level are using Gartner's proprietary AskGartner AI tool to determine how to leverage AI in their business. With more than 2,500 business and technology experts, 6,000 written insights, as well as more than 1,000 AI use cases and case studies, Gartner is the world authority on AI. More information can be found here.
About the Gartner Marketing Symposium/Xpo™
The Gartner Marketing Symposium/Xpo is taking place May 11-12 in London and June 8-10 in Denver, providing marketing leaders with actionable advice about the trends, tools and emerging technologies they need to deliver business results in an AI-driven world. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including CMO leadership, marketing strategy and customer engagement. Follow news and updates coming out of the conference on the Gartner Newsroom and on X and LinkedIn using #GartnerMKTG.
About Gartner for Marketing Leaders
Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing. Follow news and updates from the Gartner Marketing practice on X and LinkedIn using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom.
Media contact
Jordan Brackenbury
Gartner
jordan.brackenbury@gartner.com
Elizabeth Bishop
Gartner
elizabeth.bishop@gartner.com
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About Gartner
Gartner (NYSE: IT) delivers actionable, objective business and technology insights that drive smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.