CCOs, Evolve Communications’ Value Proposition in a GenAI Era

Communications has traditionally been viewed as a support function, with chief communications officers (CCOs) often seen as "order takers" providing tactical support. To change this perception and enhance the function's value, CCOs must evolve their value proposition by leveraging GenAI to democratize communications work and reduce time spent on tactical content creation. Join this complimentary Gartner communications webinar as a Gartner expert explores how CCOs can harness GenAI to transform the communications function. By adopting a strategic approach, CCOs can elevate the communications function, delivering more strategic value and enhancing its overall impact within the organization. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Learn how to leverage GenAI to evolve functional work beyond tactical content creation

• Understand the root causes that prevent communications from delivering more strategic value

• Explore four new roles that communications can adopt to bolster its value proposition

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