Government CCOs, Evolve Communications’ Value Proposition in a GenAI Era

Communications functions have traditionally been seen as support mechanisms, with chief communications officers (CCOs) providing tactical support. As the communications landscape changes, agencies have a unique opportunity to elevate the role of communications and deliver greater strategic value in the public sector. Changing the organization’s perception of the function requires evolving its fundamental value proposition by harnessing generative AI (GenAI) to “democratize” communications work and reduce time spent on tactical content creation. Join this complimentary Gartner communications webinar for public sector leaders as a Gartner expert will provide actionable insights on how to leverage GenAI to transition communications teams toward roles with greater strategic impact, address the barriers to delivering strategic value, and explore four new roles - strategic content partner, communications coach, connector, and business partner - that can bolster the function’s influence across government agencies.

• Learn how to leverage GenAI to evolve functional work beyond tactical content creation

• The main challenges that limit strategic impact in government communications

• Explore four new roles that communications can adopt to strengthen its value proposition

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