Generative AI (GenAI) holds significant promise for midsize enterprises (MSEs), but many face challenges such as limited resources, talent shortages, and high investment costs—averaging $1 million in previous years. Despite these efforts, only 29% of MSEs feel positive about their GenAI progress, underscoring the importance of a strategic approach to value.
There are three key categories of GenAI value for MSEs: economic, competitive, and user value. Economic value delivers direct financial returns but is the hardest to achieve. Competitive value helps organizations stay relevant and gain market advantages, while user value focuses on improving employee and customer experiences—often the most accessible starting point.
By understanding and targeting these value categories, MSEs can set realistic expectations, optimize their GenAI investments, and drive stronger business outcomes.
