Closing Generational Gaps in Internal Communication Channels

Nearly 90% of organizations report that generational differences are creating new challenges in internal communications, with younger employees 2x more likely to prefer mobile apps and nonwork messaging platforms over traditional channels like intranet or email. For Chief Communications Officers (CCOs), this generational divide can lead to disengagement and missed messages if not addressed.

Gartner’s latest research provides communications leaders with actionable insights to bridge these gaps, helping you tailor channel strategies that resonate across age groups, boost engagement, and ensure your messages land with every employee, every time.

Download the 'Quick Answer: Generational Differences in Internal Channel Preferences' asset to discover:

• Digital and people channels each generation actually uses and prefers
• Practical steps to optimize your channel mix for higher effectiveness
• Recommendations to future-proof your internal communications strategy