Demonstrate the value of communications to senior leadership with strategic KPIs
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Optimize Your KPIs in Communications for Success
47% of communications leaders struggle to demonstrate Communications’ contributions to overall business performance
Communications leaders must identify reputation metrics that credibly demonstrate the impact of their efforts to internal stakeholders. Download this report to:
- Discover the most impactful KPIs for communication success
- Explore strategies for using data to drive communication improvements
- Gain insights to guide the decision-making process
About Communications KPIs
Understanding and utilizing the KPIs in communications is vital for Chief Communications Officers aiming to enhance strategy and execution. It is important to select the right KPIs to measure and improve communication effectiveness. By aligning KPIs with organizational goals, Chief Communications Officers can ensure their strategies are both efficient and effective.
With a focus on maximizing impact and efficiency, this asset is essential for any communications leader looking to optimize their KPIs in today's competitive environment.
Communications KPIs FAQs
How to measure communication effectiveness?
To measure communications effectiveness
Converse regularly with reporting audiences and work with data providers to incorporate their preferences and needs into an audience-aligned reporting strategy.
Leverage different types of reports for different reporting audiences. Process reports can help Communications professionals gauge and improve project outcomes midstream, whereas summative reports can distill project impacts into concise insights for business stakeholders.
Design reports that not only resonate with audiences, but also inform their future actions and decisions through personalized takeaways and guidance.